Friday, April 01, 2022

Lexus Pioneers New "All Grille" Technology

PLANO, Texas (April. 01, 2022) – Lexus has released its innovative 2023 LX 700 Sport SUV with its pioneering new "All Grille" technology.
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This new tech replaces the entire front of the vehicle with an exciting new unique feature that is Lexus exclusive: All Grille. "Customers were clamoring for more grille than the competition" vaped Lexus product designer Simon Humphries, "and the 2023 LX 700 is here to give it to them."

With the debut of this new technology, Lexus customers can expect to have the biggest grille on the block. Lexus engineering had to overcome some rather massive hurdles while launching this new feature. Namely, the rather annoying fact that the driver and passengers would not be able to see out of the front of the vehicle. Still, persistence paid off, and the 2023 LX 700 is here to blaze a trail no other automaker dared to tread.

Every new tech brings with it new opportunities for change, and this new Grille design is no exception. Humphries explains that this new Grille tech allows for new, more streamlined interior possibilities: "Since the driver no longer needs to see through the windscreen, and since our new self driving technology is so advanced, the opportunity for a massive center console screen was apparent." Industry insiders were quick to compare it to the sleek, elegant design of the Tesla Model X and Y. They also noted that the Lexus has a bigger screen than, well, yeah, the Tesla.

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"And it's bigger than the one in a Tesla" Humphries quipped. "Much Bigger" he added.

With the bold new proportions of the Grille and this Massive screen, car buyers can sit back and let Lexus do the driving, confident that the destination is near and enjoying their favorite Disney and Netflix content along the way.

For more information, visit https://global.toyota/en/newsroom/corporate/66666666.html. ~